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shif
Design & software studio · Addis Ababa

We turn ambitious ideas into working systems.

We design & build point-of-sale systems, business software, websites that convert, multilingual apps, brand systems, practical AI for businesses across East Africa and the UK.

Capabilities: Websites, Business software, Point of sale, AI integration, Multilingual UX, Brand systems, Dashboards, Customer portals

Selected work

Proof through products.

All work

Services

One studio. Clear outcomes.

Every engagement is scoped before you commit. Prices are starting points, not surprises.

Popular

Growth Websites

Positioning, design and development for businesses that need more credibility and better enquiries.

  • Strategy & positioning
  • Custom design
  • Full CMS
  • Integrations
From $2,0003–5 weeks

Business Systems

Internal tools and customer portals that replace slow, manual operations with clear workflows.

  • Paid discovery first
  • Custom admin
  • Role-based access
  • Reporting
From $4,0008–16 weeks

AI Integration

Practical AI inside products and operations — assistants, classification and automation that earn their keep.

  • Use-case assessment
  • Integration design
  • Scoped pilot
  • Ongoing care
Scoped to valueScoped

Launch Website

A clear, fast site for a new business or idea. 1–2 weeks.

From $900

Care Plan

Updates, monitoring and post-launch support.

From $300/mo

How we work

Built in Addis Ababa. Working with East Africa and the UK.

A small studio with an international standard: clear written communication, visible progress and work designed for real business use — in English and in the language your customers speak. You own everything we make.

  1. 13–5 days

    Clarity

    We define the business outcome, the users and the real constraints.

  2. 21 week

    Direction

    We shape the system, content and visual language before the build grows.

  3. 33–8 weeks

    Build

    You see working progress at regular, deliberate review points.

  4. 43–5 days

    Launch

    We test, deploy, hand over — and stay accountable after release.

FAQ

Questions, answered.

Something else on your mind? Email us.

Do you work with clients outside Ethiopia?

Yes — we work with businesses across East Africa, including Tanzania and Kenya, and with clients in the UK and further afield. Everything runs remotely with clear written updates and scheduled review calls. East Africa Time is two to three hours ahead of the UK, so UK mornings overlap comfortably with our working day.

How do we know the project will be delivered on time?

Every engagement starts with a scoped plan, not a vague timeline. We build in visible review points so you can see progress weekly — not a big reveal at the end. If something changes scope, we tell you before the impact hits the schedule.

Who owns the IP, code and design after launch?

You do. All code, design files, content and assets transfer to you at completion. We keep nothing back. You can hand the work to another developer at any time without restrictions.

What currency do you accept?

We invoice international clients in USD or GBP. For businesses in Ethiopia and Tanzania we can agree local-currency arrangements. Bank transfer and common online payment methods both work.

What happens after the website launches?

We offer Care Plans from $300 per month covering performance monitoring, updates, security patches and direct access to the team. For business systems, we recommend a support arrangement scoped to the complexity of the product. Alternatively, we hand over with complete documentation and you manage independently.

Do you use templates or page builders?

No. Every SHIF project is built custom — designed for the specific business and engineered on a solid technical stack. We use frameworks like Next.js and React, not page builders. This means your project can scale, integrate and evolve rather than hitting a ceiling.

Can we start small and grow the engagement?

Yes. Many clients start with a Launch Website or a discovery engagement, then move to a Growth Website or Business System once they have seen how we work. We design each engagement to be a real step forward, not a dependency trap.

Start a project

Have a serious idea? Let's make it real.

Brief us in a minute, book a call, or just write — whichever is easiest.

shifstudio.et@gmail.com

What happens next

  1. 1A reply from Ermias within one working day
  2. 2A 45-minute call about your goals
  3. 3A written scope and price within 5 days
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What are you building?

Choose the closest fit.